The first thing that you need to ensure is that your website is written and coded in the correct mark-up language. This means that the language used for your site is correctly written and can therefore communicate with search engines like Google. The current webpage standard is a code called HTML. These languages are very easy to learn and understand but if you feel that you do not have the time to learn them there are many professional web coders that can assist you.
Once you have a website up and running and you are confident that it communicates your marketing message in the best possible way, you will need to decide how potential clients will find your site. Using keywords here is essential. A key phrase (or keyword) is the search term that potential clients will give to search engines in order to find the information that they are looking for. These keywords and phrases need to be coded into the meta tags of your site. This method is quite easy to grasp and to implement into the code of your site.
Once the coding of your site is done and correct you need to market your site. Blogging is possibly the best way to achieve this. You can set up a blog page for free on a number of sites (such as WordPress or Blogger). Once you have your blog you can write articles on what you find interesting and what others might find useful. It is important to refer back to your website within the blog articles in order to direct traffic towards your website.
To further enhance your web traffic you need to research trends in internet usage. This part of the SEO process is basically good old fashioned market research. There are a number of sites that track the web traffic of major websites on the net. Registering as a member on one (or more) of these sites and advertising your own website is a great way to improve your website’s presence.
Social networking sites (such as Facebook and Twitter) are part of the above networking strategy. You should create a profile for your business on as many social networking sites as you can. This will help to direct traffic towards your site from other social networking users.
You also need to write articles on your area of expertise and submit them to article directories (such as EzineArticles). These articles can again have back links to your website that will direct traffic towards your website, products and services.
If you feel that marketing your website will divide your focus and distract you from your core business, there are many companies that will, for a fee, help you to manage and increase your web presence. Do your due diligence and make an informed choice because, whether you like it or not, the internet is the future of business.