Oct 19 2010

Key Benefits of Content Management

Tag: CMSSubramanyam Inkollu @ 6:33 am

– Organisational Benefits
– Technical Benefits
– Cost Benefits
Organisational Benefits

* Gain independence – you’re not relying on someone else to run your business
* Update content when you need to, not when someone else has time
* Centralise storage of content
* Standardise content delivery processes to establish consistency of quality
* Respond quickly to customer demand
* Global access for easy content changes

Technical Benefits

* Separate content from presentation, allowing easy re-designing or modification of layout for
* Easily deliver content to different channels, or personalise it for one-to-one customer contact
* Quickly and cheaply build new web interfaces

Cost Benefits

* Update content within your organisation, don’t pay someone else
* Accelerate development times and lower building costs by avoiding the need to create custom software
* Lower the requirement for desktop-based content software
* Lower the need to invest in speclialised web development skills (either internally or via consultants)

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