{"id":293,"date":"2010-11-04T10:27:27","date_gmt":"2010-11-04T18:27:27","guid":{"rendered":"https:\/\/www.bhavyatechnologies.com\/blog\/?p=293"},"modified":"2010-11-04T10:51:47","modified_gmt":"2010-11-04T18:51:47","slug":"how-much-money-can-a-blogweb-portal-earn","status":"publish","type":"post","link":"https:\/\/www.bhavyatechnologies.com\/blog\/how-much-money-can-a-blogweb-portal-earn\/","title":{"rendered":"How Much Money Can a Blog\/Web Portal Earn?"},"content":{"rendered":"<p><strong>\u201cIf my blog has (insert daily number of impressions or page views of your blog here) how much should it be earning?\u201d<\/strong><\/p>\n<p>This is one of the more common questions I get asked by bloggers just starting out with making money from their blogs.<\/p>\n<p>On one level it\u2019s a valid question to ask \u2013 after all if you\u2019re going to  put time and energy into building something it\u2019d be great to know up  front what rewards might be awaiting you.<\/p>\n<p>On another level \u2013 it\u2019s an almost impossible question to answer because there are so many factors to take into consideration.<\/p>\n<p>As I look across the blogs that I am involved with (around 100 in number  if you count b5media\u2019s 80+ blogs) there is a massive variation in the  earnings that blogs are pulling in. It is very difficult to make sense  of it as it not just a matter of traffic levels.<\/p>\n<p>For example \u2013 As I write this I\u2019m looking at the earnings for January of  three blogs that I have some involvement with (I don\u2019t get into what  specific blogs earn so don\u2019t ask) and here\u2019s what I see:<\/p>\n<blockquote><p><strong>Blog A<\/strong>: For the month this blog had a total of around  20,000 page views from about half that number of visitors (ie they  viewed 2 pages each. The Total earnings of this blog (all from  contextual advertising) was $790.91 (USD).<\/p>\n<p><strong>Blog B<\/strong>: This blog had just over 40,000 page views  over the month, this time from about 13,000 visitors. It\u2019s total  earnings from contextual advertising (same amount of ad units per pages  as the other) was $99.08 (USD). it also earned around $35 from an  affiliate program.<\/p>\n<p><strong>Blog C<\/strong>: Our last example is a blog that had around  160,000 page views over the month from around 80,000 visitors. It earned  $515.12 from contextual ads and somewhere in the vicinity of $2,500  from affiliate programs.<\/p><\/blockquote>\n<p><strong>Factors to Contribute to a Blog\u2019s Earnings\u2026<\/strong><\/p>\n<p>It\u2019s pretty obvious from those figures that there is no \u2018normal\u2019  earnings based upon traffic alone. Many factors are obviously at play.  Let me unpack a few:<\/p>\n<p><strong>1. Traffic Levels<\/strong>: While the above examples show that  traffic is not the only factor at play in determining the earning  capacity of a blog \u2013 it is a significant one. Whether you\u2019re earning  money from your blog <a href=\"http:\/\/www.problogger.net\/archives\/2006\/02\/22\/making-money-from-your-blog-direct-methods\/\">directly<\/a> or <a href=\"http:\/\/www.problogger.net\/archives\/2006\/02\/22\/making-money-because-of-your-blog-indirect-methods\/\">indirectly<\/a> you are almost always going to increase your earning potential by increasing your readership.<\/p>\n<p><strong>2. Source of Traffic<\/strong>: Of course all <strong>not all traffic is equal<\/strong> when it comes to earning an income online. As I mentioned in this <a href=\"http:\/\/www.problogger.net\/archives\/2006\/02\/16\/choosing-the-domain-name-for-your-blog\/\">earlier post<\/a>,  blog traffic largely comes from a three sources \u2013 Loyal Readers  (including RSS), Search Engines and Referral Traffic (from other sites).<\/p>\n<p>Each type of traffic will have a different impact upon your earning  potential depending upon your earning strategies. Lets look at each in  turn:<\/p>\n<ul>\n<li><strong>Loyal Readers<\/strong> \u2013 loyal readers are a wonderful thing  to have on a blog because they can add a sense of community and  participation. In terms of income generation they are often good if  you\u2019re attempting to earn income from your blog via <a href=\"http:\/\/www.problogger.net\/archives\/2006\/02\/22\/making-money-because-of-your-blog-indirect-methods\/\">indirect methods<\/a>.  In my experience of picking up consulting and speaking work and even in  developing products for sale \u2013 most the the opportunities have only  come from established relationships that I\u2019ve managed to build with  readers.Loyal Readers have also been known to respond to affiliate programs as a  result of the trust and relationship that you might have built up with  them over time. The longer term and more loyal your reader is the more  weight your recommendation is likely to carry. Of course you won\u2019t keep  readers loyal for long if your recommendations are not on the money so  be careful with that.On the downside \u2013 loyal readers are generally not good for advertising  in most forms. When a reader sees your blog every day Ad-blindness tends  to kick in pretty quickly unless you\u2019re pretty creative with your ads  they often go unseen.\n<p>RSS readers are particularly difficult to monetize with ads on your blog  as so many of them rarely see your blog if you publish full feeds  rather than excerpts.<\/li>\n<li><strong>Search Engine Readers<\/strong> \u2013  readers coming  to your blog after searching for a keyword you have used are a very  different type of reader to the \u2018loyal variety\u2019 when it comes to what  they respond to. Anecdotal evidence seems to indicate that visitors from  SE\u2019s quite often only stay on sites fleetingly. The typical SE users is  in search of specific information and if they find it quickly they  might stay for a little while but if they don\u2019t they are likely to click  on link to something else that might be a better source of information  or hit their back button to return to the search engine.This makes them almost the opposite of loyal readers in terms of  indirect income earning methods. It\u2019s very difficult to build your  profile if people are one off 10 second readers (<a href=\"http:\/\/www.problogger.net\/archives\/2005\/02\/27\/how-to-keep-first-time-readers-to-your-blog-part-i\/\">unless you\u2019re good at making them come back<\/a>).When it comes to more direct income earning methods SE traffic is  traditionally more responsive as they tend to be more aware of your ads  (if they are well placed and designed) and they are actively looking for  information and things to click on  that might give them the info they  are searching for. This is especially true for contextual advertising  like AdSense which can show ads on your site that are triggered not only  by what your content is about but on what people came to your blog  searching for in Google (or so some people believe).\n<p>In terms of affiliate links \u2013 SE traffic is less likely to click them as  a result of your profile but could be open to them more just because  they are there. They can be hit and miss depending upon your topic<\/li>\n<li><strong>Referral Traffic<\/strong> \u2013 It is difficult to make  generalizations about this category of traffic because it depends a lot  on the type of site that is linking to you and the way in which they do  it.For example the last two times I\u2019ve been linked to from <a href=\"http:\/\/www.slashdot.org\/\">Slashdot<\/a> brought incredibly different results in terms of the money earned from  the traffic. On one occasion there was barely any discernible difference  in my AdSense earnings despite having 10 times the traffic I normally  would get in a day. On the next link up earnings increased  proportionally with the increase in traffic (it was and probably still  is my best earning day ever). I can only really put this down to the  difference in tone of the linking post at Slashdot and the type of post  that I\u2019d written (which in the later case probably triggered more  relevant ads).In general, traffic from larger sites like <a href=\"http:\/\/www.digg.com\/\">Digg<\/a> and <a href=\"http:\/\/www.slashdot.org\/\">Slashdot<\/a> don\u2019t convert too well with advertising and affiliate programs. There  is an opportunity however for capturing these first time readers and  converting them into loyal ones which as we\u2019ve said above is good for  indirect income earning down the track.<\/li>\n<\/ul>\n<p><strong>4. Income Stream<\/strong>:The actual method you use to monetize  your blog impacts the amount you might earn. This is pretty obvious so I  won\u2019t go on about it too much but it\u2019s worth saying here as it\u2019s a  definite factor in mix when looking at other factors.<\/p>\n<p><strong>5. Topic<\/strong>: In the three blogs that I mention above I would say the major difference in their earning capacity was their topic.<\/p>\n<ul>\n<li><strong>Blog A<\/strong> has a pretty specialized topic that not many  would be too interested in (hence it\u2019s lower traffic). On the other  side of things it has well paying ads in YPN on a per click basis and  triggers ads that are very relevant to the topic. As a result despite  it\u2019s low traffic it earns quite well.<\/li>\n<li><strong>Blog B <\/strong>has a very popular topic but there are very  few advertisers interested in buying ads with those keywords in  contextual ad systems. As a result it\u2019s Click Through Rate (CTR) is very  low and click values are low also. It\u2019s also yet to generate enough  traffic to make much from impression based ads (although there is  potential here \u2013 it\u2019s a reasonably newish blog). As a result while it  has more traffic than Blog A it\u2019s earning considerably less.<\/li>\n<li><strong>Blog C<\/strong> is again on a popular topic which doesn\u2019t  convert brilliantly in contextual ads in terms of CTR and ad value. It  does have a reasonable reputation in it\u2019s niche and affiliate  recommendations are responded to well by readers (and they have a good  value per sale also which doesn\u2019t hurt).<\/li>\n<\/ul>\n<p><strong>Why Topic Matters<\/strong><\/p>\n<ul>\n<li><strong>Contextual Ads<\/strong> \u2013 Different topics and keywords  within topics will trigger different ads in contextual ad programs and  as a result will earn different levels \u2018per click\u2019 (I write about <a href=\"http:\/\/www.problogger.net\/archives\/2004\/09\/23\/adsense-tips-for-bloggers-5-high-paying-ads\/\">finding high paying ads in AdSense here<\/a>).<\/li>\n<li><strong>Affiliate Programs <\/strong>&#8211; Similarly, different topics  will open up different levels of earnings when it comes to affiliate  programs. For example a blog about books that uses the Amazon program is  only ever likely to make small commissions per sale as the average book  might only be worth $20 and the commission with Amazon is generally in  the 5-8% range. On the other hand I know of publishers in the financial  website game who use affiliate programs that can pay out at $100 per  sale.<\/li>\n<li><strong>Indirect Methods<\/strong> \u2013 Obviously different  opportunities (with different income earning potential) arise for  bloggers with a profile in different niches. For example a blogger known  for his movie review blog might not have much demand for consulting  work but could find a way to syndicate his blog to magazines or  newspapers. A blogger with a good profile in the PR industry might not  get picked up as a writer in magazines but could land himself a well  paying job or some consulting work.<\/li>\n<\/ul>\n<p><strong>6. Age of Blog<\/strong>: \u2013 a good wine matures with age \u2013 as do  many profitable blogs (and most profitable businesses for that matter).  There are many reasons why this is the case and while some blogs do seem  to rise from nowhere to dominate the blogosphere \u2013 most do not. Here\u2019s a  few reasons why blogs tend to get better with age:<\/p>\n<ul>\n<li><strong>Quantity of content <\/strong>&#8211; I find myself saying this to  new bloggers repeatedly but don\u2019t expect to get a lot of traffic to your  blog until you have a substantial level of content in your archives. Of  course quality of content is vital, but at least at some level numbers  of posts do count and unless you\u2019re going sell your soul and to get into  splogging quantities of content take time. I\u2019ve written more on this <a href=\"http:\/\/www.problogger.net\/archives\/2005\/07\/07\/quality-vs-quantity-of-posting\/\">here<\/a> and <a href=\"http:\/\/www.problogger.net\/archives\/2004\/09\/28\/blog-tip-generate-a-high-quantity-of-content\/\">here<\/a> (series).<\/li>\n<li><strong>Search Engine Optimization<\/strong> \u2013 While some SEO experts  claim they can have you at the top of Search Engines quickly (and some  can), sustaining high rankings through legitimate (white hat) methods  means building a site over time. Climbing the rankings in SE\u2019s is the  result of many things including good content (lots of it) that gets  links from others \u2013 both things that take time.<\/li>\n<li><strong>Reputation<\/strong> \u2013 Building an online profile and  presence takes time n the same way that it takes time in real life.  People look for consistency in your blogging overtime and will want to  see that you not only talk the talk but walk the walk. As you do this  you\u2019ll find your readership grows.<\/li>\n<li><strong>Network<\/strong> \u2013 Connected with a good reputation comes  networking opportunities. Two years ago if I had wanted to start a new  blogging project with someone else I would have had little chance of  convincing anyone to join me \u2013 but since that time I\u2019ve worked hard at  my relationships with fellow bloggers (and other online and offline  contacts) to the point now where my problem is becoming too many  opportunities to collaborate.<\/li>\n<li><strong>Web Smarts<\/strong> \u2013 I shudder when I look back at my first  blogging efforts and how naive, ill-informed and poorly run they were. I  have a long way to go when it comes to learning about the web, blogs,  design, writing etc \u2013 but over time my own skills and knowledge in these  areas have grown. You can read all the books, blogs and articles you  want on blogging (and I\u2019d encourage you to do so) \u2013 but so much of what  you can learn about blogging for money has to come from on the job  experience \u2013 which again only comes with time.<\/li>\n<\/ul>\n<p><strong>7. Time Invested<\/strong>: Lastly I\u2019ll add that the time a  blogger is willing and able to invest into their blog is a factor worth  considering. I\u2019m fortunate enough to have been able to work myself into a  position where I can blog full time. This didn\u2019t just happen overnight  (I attempted to describe the process <a href=\"http:\/\/www.problogger.net\/archives\/2006\/01\/25\/becoming-a-problogger\/\">here<\/a>)  but as I was able to put more time into it the rewards increased. This  is a bit of a catch 22 situation of course (the more you earn the more  time you can put in and the more time you put in the more you can earn)  but it\u2019s a principle I\u2019ve discovered that is worth adding into the mix.<\/p>\n<p><strong>So How Much Can a Blog Earn?<\/strong><\/p>\n<p>I\u2019ve been avoiding the question for over 2000 words now and I\u2019m not  about to put a definitive answer on it except to say that every blog is  different and the evidence that I\u2019ve seen from interacting with  thousands of bloggers and their blogs over the past year is that  bloggers are earning anything between nothing at all and millions of  dollars. The upper end of the spectrum is of course rare and those  earning very little are in the majority, but bloggers earning decent  income is becoming increasingly common. Here\u2019s a couple of recent  ProBlogger polls that might illustrate how the spectrum is spread in  their earnings of <a href=\"http:\/\/www.problogger.net\/archives\/2005\/12\/19\/adsense-earnings-for-november-poll-results\/\">AdSense<\/a> and <a href=\"http:\/\/www.problogger.net\/archives\/2005\/12\/24\/chitika-earnings-poll-results\/\">Chitika<\/a>.<\/p>\n<p>I\u2019ll finish with this:<\/p>\n<p>Probably the best way to find out what you can earn from a particular blog is to start that blog and test the waters.<\/p>\n<p>Give yourself a time limit of a few months to get a feel for the  topic and see how it goes. While it\u2019s important to realize that a few  months is not really enough \u2013 it is enough to get an understanding for  whether it\u2019s a topic you feel you can sustain, what the click values and  CTR might be  in contextual ads and even to get a feel for what type of  readers you\u2019ll attract. If the signs are good \u2013 invest more time into  it \u2013 if they are not, consider trying something else.<\/p>\n<p>That\u2019s my 2 (or 2000) cents worth on the topic of how much blogs can earn. What\u2019s yours?<\/p>\n<p><strong>Source:<\/strong> <a rel=\"nofollow\" href=\"http:\/\/www.problogger.net\/archives\/2006\/02\/23\/how-much-money-can-a-blog-earn\/\" target=\"_blank\">http:\/\/www.problogger.net\/archives\/2006\/02\/23\/how-much-money-can-a-blog-earn\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cIf my blog has (insert daily number of impressions or page views of your blog here) how much should it be earning?\u201d This is one of the more common questions I get asked by bloggers just starting out with making money from their blogs. On one level it\u2019s a valid question to ask \u2013 after &hellip; <a href=\"https:\/\/www.bhavyatechnologies.com\/blog\/how-much-money-can-a-blogweb-portal-earn\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">How Much Money Can a Blog\/Web Portal Earn?<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,3],"tags":[26],"class_list":["post-293","post","type-post","status-publish","format-standard","hentry","category-seo","category-website-designing","tag-adsense-earnings"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Much Money Can a Blog\/Web Portal Earn? - Bhavya Technologies - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bhavyatechnologies.com\/blog\/how-much-money-can-a-blogweb-portal-earn\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Much Money Can a Blog\/Web Portal Earn? - Bhavya Technologies - Blog\" \/>\n<meta property=\"og:description\" content=\"\u201cIf my blog has (insert daily number of impressions or page views of your blog here) how much should it be earning?\u201d This is one of the more common questions I get asked by bloggers just starting out with making money from their blogs. 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