{"id":399,"date":"2017-07-12T07:36:14","date_gmt":"2017-07-12T15:36:14","guid":{"rendered":"https:\/\/www.bhavyatechnologies.com\/blog\/?p=399"},"modified":"2017-07-12T07:39:27","modified_gmt":"2017-07-12T15:39:27","slug":"tips-making-wordpress-ecommerce-success","status":"publish","type":"post","link":"https:\/\/www.bhavyatechnologies.com\/blog\/tips-making-wordpress-ecommerce-success\/","title":{"rendered":"Tips for Making Your WordPress Ecommerce Success"},"content":{"rendered":"

These simple tips for making your WordPress ecommerce site a success.\u00a0Use them as a checklist for reviewing your current site and then make a list of what you can easily implement.\u00a0Small improvements like these can make a huge difference in your overall customer experience, and ultimately, the success of your WordPress ecommerce site.<\/p>\n

1. Good Photos<\/h3>\n

High quality, zoomable product images\u00a0from multiple angles are a\u00a0must<\/em>. One of the frustrations of\u00a0shopping online is you can\u2019t always see what you\u2019re getting. Having great photos will help minimize returns and\u00a0complaints.<\/p>\n

To see a great example of product photos done well, check out\u00a0Warby Parker<\/a>. Their \u201csee these frames in action<\/a>\u201d section offers a chance to see how frames fit by providing interactive rotating images of the frames on a model.<\/p>\n

\"warby-parker-product-photos\"<\/p>\n

2. Product Videos<\/h3>\n

Take it a step beyond photos and offer\u00a0video of your products. Give your customers a bigger, better\u00a0view of what they\u2019re buying.<\/p>\n

To get some inspiration, check out the\u00a0Pencil by FiftyThree sales page<\/a>. Their sales video does an incredible job of helping you imagine what it\u2019s like to use and interact with the product.<\/p>\n

\"pencil-fiftythree-video\"<\/p>\n

3. Descriptions<\/h3>\n

Your product descriptions need to be well\u00a0written, engaging and informative. Don\u2019t just stick with the\u00a0dull copy from a manufacturer. While detail is good, don\u2019t\u00a0make them too long. It\u2019s still a product description, not a blog\u00a0post.<\/p>\n

Check out\u00a0Woot.com<\/a>\u00a0for examples of funny (but informative) product descriptions.<\/p>\n

\"woot-product-descriptions\"<\/p>\n

4. SEO-Optimized Product Titles<\/h3>\n

Write titles as people would search for them and you\u2019ll\u00a0get an improved rank in search engines, plus better sales.<\/p>\n

Using a plugin like\u00a0WordPress SEO by Yoast<\/a>\u00a0allows you add a focus keyword for individual products and then verify the way your product title and description will look in search engine results. After you\u2019ve installed the plugin, the settings will be available in the Advanced settings section of your Exchange store products.<\/p>\n

\"Yoast-iThemes-Exchange\"<\/p>\n

5. Transparent Policies<\/h3>\n

Instill confidence by having clear, easy\u00a0to read and readily available policies, FAQs and procedures\u00a0regarding returns, defects, items that never arrive, etc. You\u00a0want to put people at ease so they\u2019re willing to do business\u00a0with you.<\/p>\n

Zappos.com<\/a>\u00a0is famous for their return policy \u2014 which is clearly explained on their\u00a0FAQ page<\/a>. You may not be able to be as generous with returns as Zappos, but you can definitely make your policies clear and easy to find.<\/p>\n

\"zappos-return-policy\"<\/p>\n

6. Simple Registration<\/h3>\n

Registration needs to be simple,\u00a0quick and voluntary. Offer an\u00a0incentive when they do register (it could be as simple as $1 off their\u00a0current order).<\/p>\n

Mint.com<\/a>\u00a0does a great job of providing a simple registration form with safety and security assurance icons in the sidebar.<\/p>\n

\"mint.com-registration\"<\/p>\n

7. Quick and Easy Purchase Process<\/h3>\n

The checkout process shouldn\u2019t drag on and\u00a0on. Make it short and quick. Only ask for what you need to\u00a0complete the process. Some stores like to put all the options\u00a0on a single page and others like to break it into a few steps.\u00a0But keep it short and simple.<\/p>\n

Using\u00a0Stripe<\/a>\u00a0as your payment gateway makes the purchase process incredibly quick and simple. Stripe is so great that we offer the\u00a0Stripe Add-on for iThemes Exchange<\/a>\u00a0for free so you can make your store\u2019s checkout process easy.<\/p>\n

\"stripe-checkout\"<\/p>\n

8. Clear Contact Info<\/h3>\n

How can customers contact you if they\u00a0have a question? Make contact info clear and easy to find.<\/p>\n

Patagonia<\/a>\u00a0offers a\u00a0single page of contact info<\/a>\u00a0for customer service that includes live chat, phone, email and links to their social media profiles.<\/p>\n

\"patagonia-contact\"<\/p>\n

9. Answer Questions Quickly<\/h3>\n

You need to answer questions\u00a0as soon as possible. Customers are ready to buy, but they\u2019re\u00a0waiting on you to answer their questions. Don\u2019t make them\u00a0wait. Also, make sure you take repetitive customer questions as hints for information that needs to be changed or added to your sales pages and FAQs.<\/p>\n

Check out companies like\u00a0Help Scout<\/a>, a\u00a0help\u00a0desk software that can help better manage customer questions and support. They also offer tons of great customer service\u00a0advice and resources<\/a>.<\/p>\n

\"helpscout\"<\/p>\n

10. Build an Email List<\/h3>\n

Email is still the best way to increase engagement with current and potential customers,\u00a0so be sure to include a newsletter signup on your site \u2014 in sidebars, at checkout or consider a pop-up (but carefully!).\u00a0Use email newsletters to communicate new product releases, features and sales and offer incentives to subscribe like free ebooks or coupons.<\/p>\n

Check out the\u00a0OptinMonster<\/a>\u00a0plugin for WordPress or use embeddable forms from your\u00a0MailChimp<\/a>\u00a0lists. iThemes Exchange also offers several\u00a0Email Add-ons<\/a>\u00a0to link up your account registration pages with an option to subscribe to your newsletter.<\/p>\n

\"optinmonster\"<\/p>\n","protected":false},"excerpt":{"rendered":"

These simple tips for making your WordPress ecommerce site a success.\u00a0Use them as a checklist for reviewing your current site and then make a list of what you can easily implement.\u00a0Small improvements like these can make a huge difference in your overall customer experience, and ultimately, the success of your WordPress ecommerce site. 1. Good … Continue reading Tips for Making Your WordPress Ecommerce Success<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":397,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43,33],"tags":[],"class_list":["post-399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-wordpress"],"yoast_head":"\nTips for Making Your WordPress Ecommerce Success - Bhavya Technologies - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bhavyatechnologies.com\/blog\/tips-making-wordpress-ecommerce-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips for Making Your WordPress Ecommerce Success - Bhavya Technologies - Blog\" \/>\n<meta property=\"og:description\" content=\"These simple tips for making your WordPress ecommerce site a success.\u00a0Use them as a checklist for reviewing your current site and then make a list of what you can easily implement.\u00a0Small improvements like these can make a huge difference in your overall customer experience, and ultimately, the success of your WordPress ecommerce site. 1. 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