Customizing a WooCommerce product page can help tailor the shopping experience to better fit your brand and highlight unique product details. WooCommerce provides options to modify product pages via themes, plugins, and code. Below, you’ll find methods to customize a WooCommerce product page without requiring advanced coding skills, as well as some tips for those comfortable with more in-depth customization.
Using the WooCommerce Customizer
WooCommerce comes with a built-in Customizer that offers basic options to change product page settings. Here’s how you can use it:
Step 1: Go to your WordPress dashboard and navigate to Appearance > Customize.
Step 2: Select WooCommerce > Product Page to access product page customization options. Here, you can make changes like:
Product Image Display: Adjust image settings such as image sizes and zoom functionality.
Related Products: Toggle related products on or off to show items similar to the product being viewed.
Product Layout: Modify the layout or arrangement of product elements (if the theme supports it).
While the WooCommerce Customizer is somewhat limited, it’s a quick solution for small adjustments.
Customizing with a Page Builder
Using a page builder plugin like Elementor, Beaver Builder, or WPBakery makes it easy to visually edit WooCommerce product pages with drag-and-drop features.
Step 1: Install and activate your chosen page builder plugin. Elementor Pro, for example, has extensive WooCommerce integration.
Step 2: In the page builder, select Single Product under WooCommerce templates.
Step 3: Customize individual elements on your product page, such as:
Product Title and Description: Adjust typography, position, and styling.
Add-to-Cart Button: Change color, size, or add effects to make it stand out.
Product Images and Galleries: Modify layout or add image sliders.
Related Products and Upsells: Style related products to blend with your design.
Page builders offer a lot of flexibility without needing coding knowledge, and changes are updated in real-time.
Add Custom Fields to Product Pages
Custom fields let you add additional product information, which can be useful for unique products or for highlighting specific details.
Step 1: Install a plugin like Advanced Custom Fields (ACF) to add custom fields to product pages.
Step 2: Set up new fields, like “Material,” “Care Instructions,” or any other product-specific details you need.
Step 3: Use hooks or the page builder to display these fields in your desired location on the product page.
This approach gives you flexibility in displaying unique information about your products.
Use WooCommerce Product Page Plugins
If you’re looking to quickly enhance your product pages with additional functionality, consider using specialized WooCommerce plugins:
WooThumbs: Adds customizable product image galleries and zoom functionality.
WooCommerce Custom Product Tabs: Allows you to add multiple custom tabs to product pages, useful for additional descriptions, specifications, or reviews.
YITH WooCommerce Frequently Bought Together: Lets you add upsell sections showing products often purchased with the main item.
These plugins can make your product pages more engaging and informative, helping you increase conversion rates.
Creating a Custom Product Template in Your Theme
For a completely custom layout, you can create a new product page template in your theme. This requires some PHP knowledge and familiarity with the WordPress template hierarchy.
Step 1: Go to your theme’s folder and create a file named single-product.php in your WooCommerce folder.
Step 2: Write custom code or use WooCommerce hooks to display each product element (title, image, price, etc.) in your preferred layout.
Step 3: Use conditional logic to apply this template only to specific products or categories if needed.
This method is best suited for developers or those comfortable editing WordPress theme files.
Conclusion
Whether you’re using built-in WooCommerce features, page builders, hooks, custom fields, CSS, or third-party plugins, you have many options for creating an engaging, unique WooCommerce product page. Choose the method that fits your comfort level with customization, and consider experimenting with different designs and layouts to find what works best for your store’s needs.
