Running a sale in WooCommerce involves setting up discounts on specific products or categories, creating coupons, or scheduling site-wide promotions. Here’s how to get started:
Step 1: Plan Your Sale
Before setting up a sale, decide on the type and duration:
Discount Type: Percentage off, fixed discount, or buy-one-get-one (BOGO) deals.
Duration: Decide start and end dates for your sale to create urgency.
Promotion Channels: Plan to promote the sale through social media, emails, and banners on your website.
Step 2: Set Up Discounts in WooCommerce
WooCommerce offers various ways to add discounts:
Method 1: Add a Sale Price to Individual Products
Go to WooCommerce > Products in your WordPress dashboard.
Select the product you want to discount.
In the Product Data section, click on General.
Enter a Sale Price (e.g., 20% off your regular price).
Optionally, set a Schedule for the sale to automatically start and end.
Click Update to apply the changes.
Method 2: Create a Discount for Multiple Products
For categories or collections of products:
Go to WooCommerce > Coupons and click Add Coupon.
Set up a coupon code (e.g., “SUMMERSALE” or “SPRING20”).
Define the Discount Type (percentage, fixed cart, or product discount).
Set any restrictions, such as Minimum Spend or Usage Limits to manage how often it can be used.
Publish the coupon.
Method 3: Schedule a Site-Wide Sale with Discounts on All Products
Navigate to WooCommerce > Settings.
Under the General tab, find the option to enable coupons and configure general settings for store-wide sales.
Set up a blanket discount by creating a coupon or by adjusting product pricing across categories.
Step 3: Create Promotional Banners and Messaging
Promote the sale on your WooCommerce site and other platforms:
Homepage Banner: Add a banner on your homepage with sale details.
Email Marketing: Send an email announcement to your subscribers.
Social Media: Share posts on social platforms with links back to your WooCommerce store.
Step 4: Monitor Your Sale Performance
During and after the sale, keep an eye on metrics to assess performance:
WooCommerce Reports: Use built-in reports to check sales data.
Google Analytics: Track traffic and conversions from the sale.
