Internet marketing or Digital marketing is the marketing of products or services over the Internet (Search Engines, Social Media and other advertising networks). It is also referred as web marketing, online marketing, Internet advertising, or eMarketing. Efficient Internet marketing requires a all-inclusive strategy that synergizes a given company's business model and sales goals with its website function and appearance, focusing on its target market through proper choice of advertising type, media, and design.

Internet Marketing can be broadly classified into following ways:


Search Engine Optimisation is also known as website optimisation. It refers to changing the design, content and navigation in accordance with the latest search engine scoring algorithms.

The aim of SEO is to improve the ranking of a website on search results pages and thereby increase traffic to your website.

PPC Marketing

Pay-per-click (PPC) is guaranteed placement of advertisement on the search results pages for targeted keywords for a specified amount, but the advertiser does not pay anything to appear on the results page; they only pay the amount they have agreed to (or bid for) when someone clicks on their ad and is taken to their site.

E-Mail Advertising

Email marketing is one of the most potential marketing tools available for communicating with people. It is one of the economical means to reach wide range of customers.

Banner Advertising

It entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser.

The advertisement is constructed from an image that is usually placed on web pages that have interesting content. When the viewer clicks on the banner, the viewer is directed to the website advertised in the banner.

Why Internet Marketing

An online presence is critical for reaching your target audience in today’s Internet focused age. But is just having a website enough to guarantee you more customers?  An honest answer would be NO. Today, the world of Internet is flocked with innumerable sites, making it difficult to find and reach the right target audience. If you don’t well-market your site, you are surely going to land your business in big trouble. Merely, having online presence is not enough, it is equally important to trap the right customers.

The greatest benefit of Internet marketing is wide reach of customers in short span of time. Internet marketing does not face any barrier of distance. It would take massive effort and money to reach targeted audiences to let them know about our specific product or service in a particular way. The Internet bridges the gap between all audiences and thus making your task easier to reach people. It also cuts operational and marketing cost in other areas.

To do so, you can work with professionals who can assist you in developing your message, engineering a plan, and implementing it.

BhavyaTech offers following Internet Marketing Techniques:

  • SEO Package
  • Email / Newsletter Marketing
  • Banner Advertising
In addition to above, we also offer Web Analytics.

Look no further, talk to our executive online or fill-in your project details for free quotes.